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We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews, and feedback from users, regulators, and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may limit or stop related ads from running.
Learn more about the Other restricted businesses policy.
For business areas where consumer advisories are common, Google may limit how ads about those products and services are served.
- Example (non-exhaustive): Penny auctions (Google Ads will only show penny auction ads if the phrase "penny auction" or similar terms are included in the user's query. On the Google Display Network, these ads will be shown only on sites related to auctions.)
What is a consumer advisory?
Consumer advisories are alerts that provide information about the risks and benefits of certain products and services. These alerts are typically distributed by organizations that help protect consumers. Examples of organizations that issue consumer advisories are the Federal Trade Commission (US), the Consumer Affairs Agency (Japan), and other regional agencies that help protect consumers' interests. Consumer advisory organizations may be government agencies, but they may also be run by third-party consumer advocacy groups.
How do consumer advisories affect ads?
If a consumer advisory is issued about a certain product in one country, Google may change how ads about that product are served globally. This allows users to still see ads related to these kinds of products when specifically searching for them, but protects other users who might be unaware of the consumer concerns about similar products.
Options to fix ad violations
Choose a different destination
Consider using a different destination that is compliant. Edit your ad's final URL to point to another part of your app or website that doesn't violate our policies, then save your ad so we can review it again.
Appeal policy decision
If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request for a review. After we confirm that the destination is compliant, we can approve your ads.
If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.