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In order to provide a quality user experience, Google requires that all ads, assets, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.
Learn more about the Editorial policy.
The following is not allowed:
Ads or assets that do not use the features of the ad unit for their intended purpose
Examples: Ads that don't contain promotional content; text ads missing a line of text; using the URL field as an additional line of text; animated ads that include a game or contest that people play in order to win prizes or other compensation; ads that encourage people to win a game or contest or claim prizes by clicking the ad; using a screenshot of a text ad to simulate an authentic text ad; making ValueTrack tags visible in ad text; uploaded custom HTML5 ads that have modified clickability
Audio and video are acceptable, but the default setting must be "off" or paused.
HTML5 ads can’t use "Tap Area" (in Google Web Designer) or Javascript Exitapi.exit() to modify clickability. Learn more about modified clickability.
Options to fix ad violations
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Ads.
- Hover over the ad or asset and click Edit.
- Edit the ad or asset so that it complies with the policy.
- Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request for a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.