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In order to provide a quality user experience, Google requires that all ads, assets, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant, useful, and easy to interact with.
Learn more about the Editorial policy.
The following is not allowed:
Ads or assets that do not use commonly accepted spelling or grammar
Examples: "Flowers here buy" or "Buy flwres here" instead of "Buy flowers here"
Note: Some trademarked terms, brand names, or product names use nonstandard grammar, spelling, punctuation, or capitalization. If you want to use such names in your ads, you must first request a review and show that the nonstandard terms appear consistently throughout your website or app.
Ads or assets that are incomprehensible or don’t make sense
Examples: Gibberish or overly generic ad text; overly generic or vague promotions; ad text that is cut off or incomplete
Ads or assets that exceed character limits for double-width character languages
Note: Character limits for text vary depending on whether the text appears in a single-width or double-width language. Double-width languages, such as Chinese, Japanese, and Korean, use double-width characters that take twice as much space as single-width characters. Therefore, character limits in these languages are half that of other languages.
Ads or assets that are inconsistent with the clear and informational presentation style of the Google Search results
Examples: Ads that use bullet points or numbered lists; ads containing a generic call to action (such as "click here") that could apply to any ad
Options to fix ad violations
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Ads.
- Hover over the ad or asset and click Edit.
- Edit the ad or asset so that it complies with the policy.
- Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request for a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.