Updates to Gambling and Games Policy (May 2024)

Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

On 18 May 2024, Google will update the Bulgaria country specifics of its Gambling and games policy to reflect recent changes in local law. As a result, we will be changing our policies to disallow the following gambling content targeting Bulgaria effective 18 May:

Product Allowed? Details
Online gambling red x mark Not allowed Google doesn't allow advertising for Internet-based games where money or other items of value are paid or wagered to win a greater sum of money or other item of value

Gambling-related content

red x mark Not allowed

Google doesn't allow the following gambling-related content:

  • Bricks-and-mortar casinos

Gambling-related products

red x mark Not allowed

Google doesn’t allows ads promoting the following gambling-related products:

  • Gambling-related promotional products, such as gambling-related vouchers, bonus codes, etc.
  • Gambling-related tutoring and educational materials, such as books and eBooks
  • Gambling-related information such as tips, odds and handicapping
Addendum (effective 20 May 2024):  Google will no longer be allowing the promotions of online non-casino games in Bulgaria

(Posted on 18 May 2024)

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