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Learn more about the Financial products and services policy.
Learn more about the “Eligible (Limited)” status.
We want consumers to make informed decisions about the services offered to help them address overwhelming debt. This policy applies to advertisers who offer debt services directly, lead generators, and those who connect consumers with third-party debt services.
To protect users from deceptive and harmful practices, we only allow advertisements for the following debt services in select locations and if all of the following criteria are met:
- The services and ads comply with local laws and industry standards, and
- The targeted location is eligible for certification and the account is certified by Google
Approved targeted locations
Australia, Brazil, Canada, Germany, Japan, South Africa, South Korea, Spain, United Kingdom, United States
Products or services allowed under the Debt services policy with certification
Ads for debt settlement services that offer to negotiate with creditors a reduced, lump-sum payment that will be regarded as payment in full
Get certified to advertise Debt services
- Check if you are promoting any products or services that require you to be certified by Google.
- Check if the locations you’re targeting are eligible under this policy.
If your targeted location is not on the list of approved targeted locations, Debt services mentioned above cannot be advertised. At this time, we are unable to support advertising in non-approved markets. If your targeted location is on the list, proceed to the next step. - Apply for certification
- For advertisers promoting debt services in the United Kingdom, refer to Financial Services in the United Kingdom to apply for certification.
- For all other approved targeted locations, if you meet the requirements, apply for Debt services certification. If you want to advertise in more than one location, submit a separate application for each location.
Options to fix
If this policy is affecting your ad, review your options to fix below.
Apply for certification
If your ad was disapproved due to a missing Google certification and you meet the requirements, apply for Debt services certification. If you want to advertise in more than one location, submit a separate application for each location or group of locations.
Appeal policy decision
If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.