Financial products and services: Loan modification

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

To protect our users from deceptive and harmful practices in ads for mortgage-related or foreclosure-related sites and apps, we also restrict certain products and services related to loan modification where the following scenarios would lead to disapproval for Loan modification:

red x mark Guaranteeing loan modification or foreclosure prevention

red x mark Charging an upfront fee, unless service is being provided by a law firm

red x mark Asking users to transfer or surrender property titles, or offering to buy a house at a below-market price

red x mark Asking users to bypass the lender and make payments directly to the company or other third party

red x mark Encouraging users not to contact their lender, lawyer, credit counselor, or housing counselor

Strikes are issued to your Google Ads account when you violate certain Google Ads policies. An account can receive a maximum of one warning and 3 strikes per certain policy violations. The third strike will result in an account suspension. Learn more About enforcement procedures for repeat violations. This strike-based system applies to the Loan modification policy.

Options to fix

If this policy is affecting your ad, review your options to fix below.

Edit your ads to comply with this policy

  1. In your Google Ads account, click the Campaigns icon Campaigns Icon.
  2. Click the Campaigns drop down in the section menu.
  3. Click Ads.
  4. Hover over the ad or asset and click Edit.
  5. Edit the ad or asset so that it complies with the policy.
  6. Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.

Appeal policy decision

If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

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