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In September 2024, Google will update its Limited ad serving policy to include ads on YouTube. Unqualified advertisers will have impression limits on their YouTube Ads while they build trust with Google and our users to become a qualified advertiser. Implementation will begin gradually, and all advertisements on YouTube will be subject to Limited ad serving by 2026.
Qualified advertisers’ ads will not be limited by this policy. To become qualified, advertisers will be evaluated on multiple criteria such as: user feedback, account demographics, account maturity, history of policy compliance and identity verification status. Visit the Limited ad serving policy to learn more.
Please note that this policy is separate from Google’s existing certifications which prohibit uncertified advertisers from serving specific ads, learn more about ad eligibility here.
(Posted on 13 August 2024)