Update to Healthcare and medicines policy (January 2025)

Google provides translated versions of our Help Centre, although they are not meant to change the content of our policies. The English version is the official language that we use to enforce our policies. To view this article in a different language, use the language drop-down at the bottom of the page.

In January 2025, the Japan country-specifics of the Healthcare and medicines policy will be updated to allow online pharmacies and telemedicine providers to promote prescription drug services.

The Japan country-specifics will be updated to the following, and applications will open when the policy launches. This update will not affect current policy for retailers of over-the-counter medicines.

Product Allowed?
Online pharmacies, telemedicine

No issues detected and positive check mark icon Allowed with limitations

Google allows the promotion of online medicine retailers, online pharmacies and telemedicine that meet the following requirements.

Online medicine retailers must have a valid licence and be registered with the Ministry of Health, Labour and Welfare (MHLW).

Online pharmacies must meet one of the following requirements in order to promote prescription drug services:

Telemedicine providers must meet one of the following requirements in order to promote prescription drug services:

Advertisers must also be certified with Google. See how to apply.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least seven days prior to any suspension of your account.

(Posted on 21 November 2024)

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