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On 15 October 2024 the Google Ads Gambling and games policy United Kingdom country-specifics will be updated. We will begin to accept ads from operators of raffles, free draws or prize draws who are registered with the UK Fundraising Regulator or the Scottish Charity Register.
| Product | Allowed? | Details |
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Online gambling |
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Google allows ads that promote the following online gambling content, as long as the advertiser is registered with the Gambling Commission and provides a valid operating licence number.
Google allows ads promoting raffles, free draws or prize draws as long as the operators are registered with the UK Fundraising Regulator or the Scottish Charity Register. Advertisers must also be certified with Google. See how to apply. |
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Gambling-related products |
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Google allows ads promoting the following gambling-related products:
Advertisers must also be certified with Google. See how to apply. Note: Google does not allow online gambling content in Northern Ireland except for UK State-owned or government-licensed lotteries. |
Advertisers must apply for certification.
The Gambling and games policy page will be updated when the policy goes into effect on 15 October 2024.
(Posted on September 2024)