Update to the Misrepresentation: Misleading Ad Design policy (November 2024)

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On January 23, 2025, the Google Ads Misrepresentation - Misleading Ad Design policy will be updated to clarify that ads that make it difficult for the user to understand they are interacting with an ad by using standalone buttons in image ads that lack clear context explaining their function, or whose prominence relative to the surrounding ad content is disproportionate, are restricted.

We will begin enforcing the policy clarification on January 23, 2025, with full enforcement ramping up over approximately 8 weeks.

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account.

Please review this policy clarification to determine whether or not any of your ads fall in scope of the policy, and if so, remove those ads before January 23, 2025.

(Posted on November 22, 2024)

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