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On 23 January 2025, the Google Ads Misrepresentation – Misleading ad design policy will be updated to clarify that ads that make it difficult for the user to understand that they are interacting with an ad by using standalone buttons in image ads that lack clear context explaining their function, or whose prominence relative to the surrounding ad content is disproportionate, are restricted.
We will begin enforcing the policy clarification on 23 January 2025, with full enforcement ramping up over approximately eight weeks.
Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued at least seven days prior to any suspension of your account.
Please review this policy clarification to determine whether or not any of your ads fall in scope of the policy, and if so, remove those ads before 23 January 2025.
(Posted on 22 November 2024)