Update to Customer Match policy (January 2025)

Google provides translated versions of our Help Center, though they are not meant to change the content of our policies. The English version is the official language we use to enforce our policies. To view this article in a different language, use the language dropdown at the bottom of the page.

On January 13, 2025, Google will update its Customer Match policy to state that customers may lose Customer Match access if their ads have the potential to cause harm to users or create a poor user experience. We may take the following considerations, among others, into account when making this determination:

  • User feedback
  • Prevalence or severity of abuse
  • Repeated violations of the Customer Match policy 

Violations of this policy will not lead to immediate account suspension without prior warning. A warning will be issued, at least seven days, prior to any suspension of your account. Learn more about suspended accounts here.

(Posted on November 11, 2024)

Was this helpful?

How can we improve it?
true
Search
Clear search
Close search
Google apps
Main menu
5656190637790340706
true
Search Help Center
true
true
true
true
true
73067
false
false