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In order to provide an engaging user experience, Google requires that all ads, assets, and destinations meet certain technical requirements to make sure your ads are useful and appealing. Ads must be clear, functional, and lead users to content that is relevant and easy to interact with.
Learn more about the Technical requirements policy.
The following is not allowed:
HTML5 ads that don’t function properly or appear blank
Examples (non-exhaustive): Embedding assets in child frames, loading resources from unapproved third-party sources, using non-Google fonts, adding audio or video tags
Options to fix
If this policy is affecting your ad, review your options to fix below.
Troubleshoot common issues
Review the ad and its contents and use the Google Ads HTML5 Validator to find out what’s causing the ad to appear broken or blank. When you’ve fixed the problem, upload the ad again.
Edit your ads to comply with this policy
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Ads.
- Hover over the ad or asset and click Edit.
- Edit the ad or asset so that it complies with the policy.
- Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.