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In order to provide an engaging user experience, Google requires that all ads, assets, and destinations meet certain technical requirements to make sure your ads are useful and appealing. Ads must be clear, functional, and lead users to content that is relevant and easy to interact with.
Learn more about the Technical requirements policy.Your account has maximum limits on areas like the maximum number of keywords you can have. If you exceed these limits, you may not be able to create any new campaigns, ads, or assets. If advertisers undermine the stability of our ads systems or processes, Google may implement immediate measures to maintain the stability of its systems, such as throttling or excluding specific ad entities. Learn more About your Google Ads account limits.
The following is not allowed:
Exceeding account limits for ads and other content
Options to fix
When appropriate, Google may issue a notification to involved advertisers with specific details to remediate the issue. If this policy is affecting your ad, review your options to fix below.
Remove content that exceeds account limits
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Ads.
- Hover over the ad or asset and click Edit.
- Edit the ad or asset that exceeds account limits.
- Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.