Technical requirements: Unacceptable script

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In order to provide an engaging user experience, Google requires that all ads, assets, and destinations meet certain technical requirements to make sure your ads are useful and appealing. Ads must be clear, functional, and lead users to content that is relevant and easy to interact with.

Learn more about the Technical requirements policy.

The following is not allowed:

Using Google Ads scripts to circumvent any restrictions or limits on usage of Google Ads, or using them for any other non-business-related purpose

Examples (non-exhaustive): Using scripts to circumvent operations quota limits

Using unsupported methods to access the Google Ads scripts. Acceptable methods are outlined in the scripts documentation.

Excessive or abusive use of scripts, including unreasonable request volumes

Scripts that modify, disrupt, or disable any features, performance, or functionality of the Google Ads platform

Failing to comply with best practices when using scripts to read data for more than 1 million entities (such as keywords or ads) or edit more than 100 thousand entities daily. Refer to the scripts documentation for best practices.

Check your scripts for abusive or excessive activity and then edit them to comply with these policies.

Policy enforcement for Google Ads scripts

Right to review scripts

Google may monitor and audit any Google Ads scripts activity. These investigations may include Google accessing, reviewing, and using your script to, for example, identify security issues that could affect Google or its users. Upon request from Google, you must provide access to all of your Google Ads scripts (even if they are stored outside of Google Ads) within 2 business days of the request.

You cannot interfere with this monitoring or auditing and cannot otherwise conceal or obfuscate from Google your Google Ads scripts activity.

Notice and consequences of violations

If you violate any of these policies, Google will notify the email addresses of the users with administrative access to your manager account or Google Ads account. You may also be required to provide additional contact information. If you do not correct the violations within 2 business days of notification, Google may suspend all scripts in your manager account or Google Ads account and/or reduce your overall rate limits.

In addition, if Google reasonably believes that you have committed a serious violation of these policies (for example, if your usage of scripts disrupts or disables any features, performance, or functionality of the Google Ads platform), Google may suspend all scripts in your manager account or Google Ads account without any prior notice.

Options to fix

If this policy is affecting your ad, review your options to fix below.

Edit your ads to comply with this policy

In your Google Ads account, click the Campaigns icon .
Click the Campaigns drop down in the section menu.
Click Ads.
Hover over the ad or asset and click Edit.
Edit the ad or asset so that it complies with the policy.
Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.

Learn more about how to Fix an ad with policy violations.

Appeal policy decision

If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

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