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In order to provide an engaging user experience, Google requires that all ads, assets, and destinations meet certain technical requirements to make sure your ads are useful and appealing. Ads must be clear, functional, and lead users to content that is relevant and easy to interact with.
Learn more about the Technical requirements policy.The following is not allowed:
Using more than one display URL domain in a single ad group
Examples (non-exhaustive): Using 2 display URLs that are hosted on different sites
Options to fix
If your ad was disapproved, your ad group may have contained more than one top-level domain in your ads' display URLs or keyword URLs. Remember that paused ads also need to use the same domain as the other ads and keywords in your ad group.
Troubleshoot common issues
- Edit your URLs so that all ad display URLs and keyword URLs in your ad group use the same domain.
- Move ads and keywords to a new ad group or campaign if you'd like to advertise another website.
- Remove the ads or remove the keywords if you don't want to keep them in your ad group.
Once your ad group contains only active and paused ads using the same domain, request a review and we'll see if we can approve your ad to start running.
Edit your ads to comply with this policy
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Ads.
- Hover over the ad or asset and click Edit.
- Edit the ad or asset so that it complies with the policy.
- Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.