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Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help center for additional restrictions.
We're dedicated to following advertising regulations for healthcare and medicine, so we expect that ads and destinations follow appropriate laws and industry standards. Some healthcare-related content can’t be advertised at all, while others can only be advertised if the advertiser is certified with Google and targets only approved locations.
Learn more about the Healthcare and medicines policy.Except as provided below in relation to the promotion of cell or gene therapies in the United States, the following is not allowed:
Promotion of speculative and/or experimental medical treatments.
Examples (non-exhaustive): Biohacking, do-it-yourself (DIY) genetic engineering products, gene therapy kits
Examples (non-exhaustive): Stem cell therapy, cellular (non-stem) therapy, gene therapy and similar forms of regenerative medicine, platelet rich plasma
In the United States, Google allows the promotion of FDA licensed or approved cell or gene therapies by entities that hold the relevant FDA license or approval to market that product. If you'd like to apply for such an exception, please contact us.
Google allows ads for cell or gene therapies that are exclusively educational or informational in nature, regardless of regulatory approval status.
Examples (non-exhaustive): Academic papers, tickets for medical conferences
1. Adhere to all location-specific requirements. If your campaign targets a location that isn't listed, then we don't allow the promotion of those products in that location.
2. Fill out our online application form.
- Be sure to include your Google Ads customer ID. You can locate this ID at the top of your account pages.
- To cut down on any unnecessary delays, be sure to fill out all of the requested information.
- If you are an agency applying on behalf of an advertiser, please send documentation detailing your relationship with the advertiser or license holder.
Options to fix
If this policy is affecting your ad, review your options to fix below.
Apply for certification
If your ad was disapproved due to a missing Google certification and you meet the requirements, apply for certification. If you want to advertise in more than one location, submit a separate application for each location or group of locations.
Edit your ads to comply with this policy
Make sure that you’re only targeting locations that allow promotion of in-scope products and services and that you’re certified to advertise in all the locations you’re targeting. You can also choose a new landing page for your ad that complies with this policy.
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Ads.
- Hover over the ad or asset and click Edit.
- Edit the ad or asset so that it complies with the policy.
- Click Save. Your ad will be automatically reviewed again. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix an ad with policy violations.
Appeal policy decision
If you've fixed your destination or believe that we've made an error, appeal the policy decision directly from your Google Ads account to request for a review. After we confirm that the destination is compliant, we can approve your ads. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.