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Length of video ads
The following is not allowed:
Non-skippable in-stream ads that are longer than 15 seconds
While there is no limit on skippable in-stream ads, videos that are less than 3 minutes long typically perform better.
Non-skippable in-stream ads that are longer than 15 secondsLearn how to fix a disapproved ad or asset. If you can’t edit the video to meet these requirements, upload a different video that complies with the policy.
Data collection in video ads
The following are not allowed:
Note: Tracking pixels are allowed on the impression, view and skip events.
Note: To include tracking pixels for more than one supplier per event, the client or agency is responsible for piggybacking or daisy chaining the pixels.
Note: A third-party click redirect or click command is acceptable.
Learn how to fix a disapproved ad or asset. If you can’t edit the video to meet these requirements, upload a different video that complies with the policy.
Related policies and common disapprovals
The following Google Ads policies are especially relevant to video ads and are often associated with disapprovals. Learn about what happens if you violate our policies.
Unacceptable video format
All videos must be uploaded in an approved format. See the Unacceptable video format policy for more information.
Unavailable video
All videos must be publicly available. See the Unavailable video policy for more information.
Unclear content
All information and media in ads and assets should be easily understandable and clearly identify the product, service or entity you are advertising. Refer to the Unclear content policy for more information. Videos must include a name or logo that clearly represents the advertiser, product or service in the video.
Video quality
All videos used in advertising must meet certain quality standards. See the Video quality policy for more information.
Sexual content
To keep ads relevant and safe for users, Google restricts sexual content in certain circumstances. See the Sexual content policy for more information.
Copyrights
To advertise copyrighted content, you must either own the copyright or be legally authorised to advertise with it. See the Copyrights policy for more information.
Third-party ad serving
All third-party tracking pixels must meet our third-party ad serving requirements.
Ad requirements for YouTube
All videos used in advertising must meet certain quality standards. Visit the Ad requirements for YouTube page for more information.