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The Google Ads policy on casinos and gambling will change around mid-August 2012. The policy is changing to prohibit online gambling operators from targeting Austria unless they have a licence issued by the Austrian authorities allowing them to do so. In the case of sports betting ads only, foreign operators based in Great Britain (England, Scotland and Wales), Italy, Republic of Ireland, Alderney, Isle of Man, Gibraltar or Malta who wish to target Austria can do so if they're licensed to advertise online sports betting in their respective country. The change will affect advertisers targeting Austria with gambling-related content. We made this decision for legal reasons. We'll send notifications to affected advertisers. After the new policy goes into effect, the policy description will be updated to reflect this change.
(Posted on 7 August 2012)