Enabling dishonest behaviour

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Display & Video 360 users must comply with this Google Ads policy. Visit the Display & Video 360 help centre for additional restrictions.

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We value honesty and fairness, so we don't allow the promotion of products or services that are designed to enable dishonest behaviour.

Below are some examples of what to avoid in your ads. Learn about what happens if you violate our policies.

Enabling dishonest behaviour

The following is not allowed:

red x mark Products or services that help users mislead others

Examples (non-exhaustive): Creation of fake or false documents such as passports or diplomas; selling numbers (e.g. 'credit privacy numbers') that mimic the appearance of national identification numbers; services that broker the inclusion of clients as authorised users on credit lines; aids to pass drug tests; paper-writing or exam-taking services; selling falsified user activity in the form of invalid clicks, reviews or social media endorsements

red x mark Products or services that enable a user to gain unauthorised access (or make unauthorised changes) to systems, devices or property

Examples (non-exhaustive)​: Hacking services, stealing cable, radar jammers, changing traffic signals, phone or wire-tapping

red x markProducts or services that enable a user to track or monitor another person or their activities without their authorisation

Examples(non-exhaustive): Spyware and technology used for intimate partner surveillance including but not limited to spyware/malware that enable a user to monitor texts, phone calls or browsing history; GPS trackers specifically marketed to spy or track someone without their consent; promotion of surveillance equipment (e.g. cameras, audio recorders, dash cams, nanny cams) marketed with the express purpose of spying

This does not include (a) private investigation services or (b) products or services designed for parents to track or monitor their underage children.

Violations of this policy won't lead to immediate account suspension without prior warning. A warning will be issued, at least seven days, prior to any suspension of your account. Learn more about suspended accounts.
Learn how to fix a disapproved ad or asset.

Need help?

If you have questions about our policies, contact Google Ads Support

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