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Punctuation and symbols in structured snippets
The following is not allowed:
Punctuation and symbols in snippet text that serve no purpose other than to draw attention to the ad
Examples: Exclamation marks, punctuation at the beginning of the text, adding a ► symbol, emoticons
Structured snippet repetition
The following is not allowed:
Snippet text values that repeat in the same header or across different headers
Multiple items in value
The following is not allowed:
Entering more than one item in each value
Examples: Adding a comma-separated list into one value field, putting two related items in one value field
Note: Add a new value field for every item you want to include in the asset. Google Ads will automatically separate them with commas.
Learn how to fix a disapproved ad or asset.
Promotional text in value
The following is not allowed:
Promotional text in snippet values
Examples: “Sale” or “Free shipping”
Amenities in structured snippets
The following is not allowed in the Amenities header:
Values that do not list useful features or facilities of a building or place
Examples
Allowed Not allowed Amenities: Ski Storage, Swimming Pool, Restaurant
Amenities: Wi-Fi, Breakfast, Pool, Gym, SpaAmenities: Rated most comfortable, 100% satisfaction guarantee
Brands in structured snippets
The following is not allowed in the Brands header:
Values that are not actual brands offered by the advertiser
Description of number of brands offered by the advertiser
Examples
Allowed Not allowed Brands: Nest, Nexus, Chromebook Brands: Over 200 Brand names, Save on Brand names
Brands: Cheap Nest, New Nexus phones, Exclusive Chromecasts
Courses in structured snippets
The following is not allowed in the Courses header:
Values that do not list specific classes educational providers offer, or that promote entire degree programs
Examples
Allowed Not allowed Courses: Linear Algebra, Creative Writing, Data Structures Courses: MBA, M.Ed, BS
Degree programs in structured snippets
The following is not allowed in the Degree programs header:
Values that are not courses of study at online or traditional educational institutions
Course duration or other additional information about the course
Examples
Allowed Not allowed Degree programs: Accounting, Biology, Psychology Degree programs: 2 year, 4 year, masters, associates
Destinations in structured snippets
The following is not allowed in the Destinations header:
Values that are not names of cities, states, countries, continents, places of interest, cultural and heritage sites, or tourist attractions
Examples
Allowed Not allowed Destinations: Las Vegas, New York, Tokyo, Rome, Cancun, Paris Destinations: Hotels in 200 cities, Visit Paris Destinations: Taj Mahal, Red Fort, Qutb Minar Destinations: Taj Mahal tour package, Visit New Delhi
Featured hotels in structured snippets
The following is not allowed in the Featured hotels header:
Values that are not hotel names for which the advertiser is offering booking services
Examples
Allowed Not allowed Featured hotels: Luxury Inn, Alpine Lodge, Lakeside Hotel Featured hotels: 10% off Alpine Lodge, Lowest rate on Lakeside Hotel
Insurance coverage in structured snippets
The following is not allowed in the Insurance coverage header:
Values that are not specific types of insurance coverage
Examples
Allowed Not allowed Coverage: Liability, Collision, Comprehensive
Coverage: Term life, whole life, universal lifeCoverage: Quotes for all coverages, Save now
Models in structured snippets
The following is not allowed in the Models header:
Values that are not specific models of a product or a range of models
Names of manufacturers, stores, or dealerships
Model year, specs, price, condition, or other descriptions
Examples
Allowed Not allowed Models: Corolla, Camry, Prius
Models: Corolla L, Corolla LE, Corolla Premium, Corolla LE PlusModels: 2016 models in stock, Deals on 2015 models
Models: Toyota, Honda, Ford, Chevy
Models:Corolla 2014, Camry 2016, Avalon 2014Models: Nexus 5x, Nexus 6P, Pixel, Pixel XL Models: Great deals on Pixel, Buy Pixel Now
Models: Pixel 5.0 inches display, 143 grams, 32 or 128 GB
Neighborhoods in structured snippets
The following is not allowed in the Neighborhoods header:
Values that are not sub-regions or districts within a city
Names of cities, countries, or apartment buildings
Examples
Allowed Not allowed Neighborhoods: Downtown, Hayes Valley, Mission, Excelsior
Neighborhoods: Westminster, Camden, King’s CrossNeighborhoods: San Francisco, Oakland
Neighborhoods: SOMA apartments, North Beach apartments, Pac Heights homes
Service catalog in structured snippets
The following is not allowed in the Service catalog header:
Values that are not specific offerings of a service provider, meaning services performed in exchange for money
Values that list features of a product
Examples
Allowed Not allowed Services: Oil change, Smog check, tire alignment
Services: Packing, Auto transport, Storage, Debris pickupServices: Reviews, Quotes, Rankings
Services: Top rates, Compare 5 credit cards
Shows in structured snippets
The following is not allowed in the Shows header:
Values that are not names of performances or actual TV shows
Information regarding the show, time, or description of a show or venue
Examples
Allowed Not allowed Shows: The Voyage, Knights, American Dancer Shows: At 10am, 2pm, & 5pm, Tickets required
Styles in structured snippets
The following is not allowed in the Styles header:
Values that are not variations of a fairly specific category
ExamplesNote: Don’t confuse the category with the styles that fall within that category. For example, "cocktail" and "strapless" are styles of dresses, but "dresses" itself is a category and should not be submitted as a style.
Allowed Not allowed Styles: Wingback, Button Tufted, French Country, Swivel, Nailhead, Scalloped
Styles: Flatweave, Jute, Striped, Shag, Solid, GeometricStyles: Performance Apparel, Yoga Apparel, Running Gear, Athletic Jackets
Styles: Mailbox Posts, Cluster Mailboxes, Lockable Mailboxes
Styles: Lingerie, Lace Dresses, Two Piece Sets
Types in structured snippets
The following is not allowed in the Types header:
Values that are not variations of a product category
Examples
Allowed Not allowed Types: Pendant lamps, Ceiling lights, Wall lamps
Types: LED, Incandescent, Halogen, Fluorescent, Metal HalideTypes: Red, Blue, Green
Related policies and common disapprovals
The following AdWords policies are especially relevant to structured snippets and are often associated with disapprovals. Learn about what happens if you violate our policies.
Repetition
To maintain a professional appearance in ads, we don’t allow excessive or gimmicky repetition of words or phrases. See the Repetition policy for more information. Note that this is slightly different than the Structured snippet repetition policy above and applies to any ad text that is repeated in your snippet text.
Trademarks
Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. See the Trademarks policy for more information.