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The following is not allowed:
Text (including logos with text) that covers more than 20% of the image
The following is not allowed:
Animated images (such as animated GIFs)
Related policies and common disapprovals
The following Google Ads policies are especially relevant to responsive ads and are often associated with disapprovals.Editorial
The standard requirements for clarity, correct spelling, and use of capitalization and symbols apply to all ads. See the Editorial policy for more information.
Unclear relevance
All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. See the policy on Unclear relevance for more information.
Misleading content
All information should be accurate and descriptive of what you’re advertising. See the Misleading content policy for more information.Sexual content
To keep ads relevant and safe for users, Google restricts sexual content in certain circumstances. See the Sexual content policy for more information.
Image quality
All images used in advertising must meet certain quality standards. The image layout must conform to Google Ads standards and the image itself can’t be blurry. See the Image quality policy for more information.Trademarks
Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets, and business information. Refer to the Trademarks policy for more information.