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Header and description requirements
The following is not allowed:
Price information in the header or description
Note: This policy doesn't apply to price qualifications that are required by local law. Such qualifications should be included, as directed by law.
Examples: Including 'Sale' in the header, adding 'Free Delivery' to the description
Price information in the header or descriptionURL requirements
The following is not allowed:
Brand requirements
The following is not allowed:
Event requirements
The following is not allowed:
Note: Event headers can contain information about the date of the event, location of the event, type of event or performer.
Location requirements
The following is not allowed:
Neighbourhood requirements
The following is not allowed:
Product category requirements
The following is not allowed:
Troubleshooter: Product category requirements
If you aren't able to fix these violations or choose not to, remove your asset to help prevent your account from becoming suspended in the future for having too many disapproved assets.
- Read the policy above to learn what we don't allow. Make sure that the Product category header only names a specific category of products and not individual products or brand names. Check that the description only contains additional details about that product category.
- Edit your asset to make it comply with this policy.
- On your Assets page, hover over the asset that you want to edit.
- Click the pencil icon next to your asset to edit it.
- Click Save when you're done.
Once you edit and save your asset, it's sent for review. Most assets are reviewed within one working day, though some can take longer if they need a more complex review. If we find that you've correctly edited the asset, we can approve it to start running.
Service requirements
The following is not allowed:
Learn how to fix a disapproved ad or asset.
Service category requirements
The following is not allowed:
Note: Categories should collectively describe several different but related services, such as "Dental" or "Car repair".
- Read the policy above to learn what we don't allow. Make sure that the Service category header only names a specific service category, not the names of the individual services that fall under that category. Check that the description only contains additional details about that service category.
- Edit your asset to make it comply with this policy.
- On your Assets page, hover over the asset that you want to edit.
- Click the pencil icon next to your asset to edit it.
- Click Save when you're done.
Once you edit and save your asset, it's sent for review. Most assets are reviewed within one working day, though some can take longer if they need a more complex review. If we find that you've correctly edited the asset, we can approve it to start running.
Service tier requirements
The following is not allowed:
Troubleshooter: Service tier requirements
If you aren't able to fix these violations or choose not to, remove your asset to help prevent your account from becoming suspended in the future for having too many disapproved assets.
- Read the policy above to learn about what we don't allow. Make sure that the Service tier header only names a specific levels of service (such as "3-star hotel") and not individual services. Check that the description only contains additional details about that service tier.
- Edit your extension to make it comply with this policy.
- On your Assets page, hover over the asset that you want to edit.
- Click the pencil icon next to your asset to edit it.
- Click Save when you're done.
Once you edit and save your asset, it's sent for review. Most assets are reviewed within one working day, though some can take longer if they need a more complex review. If we find that you've correctly edited the asset, we can approve it to start running.
Related policies and common disapprovals
The following Google Ads policies are especially relevant to price assets and are often associated with disapprovals. Learn about what happens if you violate our policies.
Unclear relevance
All information should be relevant to what you’re advertising. For example, all submitted ad fields must represent the same advertiser and be relevant to the promoted product. Refer to the policy on Unclear relevance for more information.
Editorial
The standard requirements for clarity, correct spelling and use of capitalisation and symbols apply to all ads. Refer to the Editorial policy for more information.
Unavailable offers
Products or services should be priced accurately, easily found at the ad's destination, and match with headers and descriptions. Refer to the Unavailable offers policy for more information.Trademarks
Google may remove ads or assets in response to trademark owner complaints. Advertisers are responsible for proper trademark use in their ad text, assets and business information. Refer to the Trademarks policy for more information.