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To advertise the following restricted financial products, advertisers must be certified by Google:
- Complex speculative financial products, such as contracts for difference, rolling spot forex, financial spread betting and synonymous products
- Cryptocurrency exchanges
- Cryptocurrency software wallets
- Hardware wallets designed to hold the private keys for cryptocurrencies, NFTs or other crypto-based assets
Additionally, all products, landing pages and ads must meet all local legal requirements of the location that the advertiser will be targeting. This certification is required for all ad formats and assets. Learn more about our Financial products and services policy.
If you meet the requirements, apply for certification to advertise restricted financial products. If you want to advertise in more than one location, submit a separate application for each location or group of locations.
Requirements for certification
Be licensed by the relevant authorities
To be certified, advertisers will have to meet local licensing requirements. Refer to the list below for the licensing requirements for all locations where certification is currently available.
| Australia | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, rolling spot forex |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting Australia, as long as the advertiser is duly licensed by the Australian Securities and Investments Commission. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| Hong Kong | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, rolling spot forex, financial spread betting |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting Hong Kong, as long as the advertiser is duly licensed by the Securities and Futures Commission of Hong Kong. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
|
Cryptocurrency exchanges |
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges targeting Hong Kong, as long as the advertiser 'opt-in' the licensing regime and has obtained a type 1 (dealing in securities) licence and type 7 licence (providing automated trading services) licence from the Securities and Futures Commission (SFC) of Hong Kong. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google |
| Hardware wallets |
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Indonesia | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, rolling spot forex, financial spread betting |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting Indonesia, as long as the advertiser is duly licensed by the Indonesia Commodity & Derivatives Exchange (ICDX) or the Jakarta Futures Exchange (JFX). Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| Cryptocurrency exchanges |
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges targeting Indonesia as long as the advertiser holds the appropriate Crypto Asset Physical Trader licence from the Bappebti. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Japan | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, rolling spot forex |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting Japan, as long as the advertiser is duly licensed by the Financial Services Agency of Japan and, for futures where the underlying asset is a commodity, the Ministry of Economy, Trade and Industry. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| Cryptocurrency exchanges and software wallets |
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges targeting Japan, as long as the advertiser is duly registered as a crypto asset exchange service provider with the Financial Services Agency (金融庁) of Japan. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Malaysia | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, rolling spot forex |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting Malaysia, as long as the advertiser is duly licensed by the Central Bank of Malaysia or the Securities Commission Malaysia (SC). Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| Philippines | ||
|---|---|---|
| Product | Allowed? | Details |
|
Cryptocurrency exchanges and software wallets |
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting Philippines, as long as the advertiser has obtained a certificate of authority as a Money Services Business from the Philippine Central Bank (BSP). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| New Zealand | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, rolling spot forex, financial spread betting |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting New Zealand, as long as the advertiser is duly licensed by the Financial Markets Authority of New Zealand. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| Singapore | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, rolling spot forex, financial spread betting |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting Singapore, as long as the advertiser is duly licensed by the Monetary Authority of Singapore and, for products where the underlying asset is a commodity, Enterprise Singapore. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| South Korea | ||
|---|---|---|
| Product | Allowed? | Details |
| Cryptocurrency exchanges and software wallets |
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting South Korea as long as the advertiser has successfully filed a virtual asset service providers (VASP) Report with the Commissioner of the Korea Financial Intelligence Unit (KoFIU). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Taiwan | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, rolling spot forex, financial spread betting |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting Taiwan, as long as the advertiser is duly licensed by the Securities and Futures Bureau of the Financial Supervisory Commission of Taiwan. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| Thailand | ||
|---|---|---|
| Product | Allowed? | Details |
| Cryptocurrency exchanges |
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges targeting Thailand, as long as the advertiser has obtained the relevant Digital Asset Business licence from the Securities and Exchange Commission (SEC) of Thailand. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google |
| Hardware wallets |
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Austria, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Finland, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxemburg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia and Sweden | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, rolling spot forex, financial spread betting |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting Austria, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Finland, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxemburg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia or Sweden as long as the provider of these products is licensed in the European Economic Area by a relevant national competent authority. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| Bahrain | ||
|---|---|---|
| Product | Allowed? | Details |
| Cryptocurrency exchanges and software wallets |
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting Bahrain as long as the advertiser holds the appropriate Crypto-Asset Services licence from the Central Bank of Bahrain (CBB). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| France | ||
|---|---|---|
| Product | Allowed? | Details |
| Cryptocurrency exchanges and software wallets |
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting France as long as the advertiser is registered with the AMF (Autorité des Marchés Financiers) as a Digital Asset Service Provider (DASP). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Finland | ||
|---|---|---|
| Product | Allowed? | Details |
| Cryptocurrency exchanges and software wallets |
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting Finland as long as the advertiser holds the appropriate registration as a virtual currency provider with the Finnish Financial Supervisory Authority ('FIN-FSA'). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Germany | ||
|---|---|---|
| Product | Allowed? | Details |
| Cryptocurrency exchanges and software wallets |
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting Germany as long as the advertiser holds the appropriate licence(s) for the advertised activities, e.g. financial brokering services licence, multilateral trading facility licence and/or crypto custody business licence with the BaFin (Bundesanstalt für Finanzdienstleistungsaufsicht). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Israel | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, rolling spot forex, financial spread betting |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting Israel, as long as the advertiser is duly licensed by the Israeli Securities Authority. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| Cryptocurrency Exchanges and Software Wallets |
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting Israel, as long as the advertiser is either (a) licensed by the CMISA (רשות שוק ההון, ביטוח וחיסכון) as a Financial Services Provider or (b) licensed by the Bank of Israel (בנק ישראל) as a banking corporation. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Kenya | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, rolling spot forex |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting Kenya, as long as the advertiser is duly licensed by the Capital Markets Authority (the CMA). Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| Russia | ||
|---|---|---|
| Product | Allowed? | Details |
| Rolling spot forex |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting Russia, as long as the provider of these products is licensed by the Central Bank of Russia. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| South Africa | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, rolling spot forex, financial spread betting |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting South Africa, as long as the provider of these products is licensed by the Financial Sector Conduct Authority (FSCA) in South Africa. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| Switzerland | ||
|---|---|---|
| Product | Allowed? | Details |
|
Cryptocurrency Exchanges and Wallets |
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges and cryptocurrency wallets targeting Switzerland as long as the advertiser is licensed for the advertised activities from the Financial Market Supervisory Authority (FINMA) in Switzerland. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
|
Hardware wallets |
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Turkey | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, rolling spot forex |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting Turkey, as long as the provider of these products is licensed by the Capital Markets Board of Turkey. Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| United Arab Emirates | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, rolling spot forex |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting the United Arab Emirates, as long as the provider of these products is licensed by one of the following authorities; the Securities & Commodities Authority (SCA), the Dubai Financial Services Authority (DFSA) of the Dubai International Financial Centre (DIFC), the Financial Services Regulatory Authority (FSRA) of the Abu Dhabi Global Market (ADGM). Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| Cryptocurrency exchanges |
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges targeting the United Arab Emirates as long as the advertiser is either (a) licensed to operate a multilateral trading facility with the Financial Services Regulatory Authority (FSRA) or (b) licensed by the Virtual Asset Regulatory Authority (VARA). Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| United Kingdom | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for Difference, rolling spot forex, financial spread betting |
Allowed with limitations |
Google allows ads promoting complex speculative financial products and aggregators of CFDs, rolling spot forex and/or financial spread betting when targeting the United Kingdom, as long as the provider of these products is licensed by the Financial Conduct Authority. Other legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| Brazil | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, financial spread betting |
Google allows ads promoting complex speculative financial products targeting Brazil, as long as the advertiser is duly licensed by the Brazilian Securities and Exchange Commission (CVM). Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
|
| Canada | ||
|---|---|---|
| Product | Allowed? | Details |
| Contracts for difference, rolling spot forex |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting Canada, as long as the provider of these products is licensed by the Ontario Securities Commission (OSC). Other local legal requirements must also be met, including leverage caps and risk warnings Advertisers must also be certified with Google. |
| Cryptocurrency exchanges |
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges targeting Canada as long as the advertiser is registered with FINTRAC (CANAFE) as a money services business and registered with the applicable provincial securities authority as an investment dealer or a marketplace. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Hardware wallets |
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| United States | ||
|---|---|---|
| Product | Allowed? | Details |
| Rolling spot forex |
Allowed with limitations |
Google allows ads promoting complex speculative financial products targeting the United States, as long as the provider of these products is licensed by the National Futures Association (NFA). Other local legal requirements must also be met, including leverage caps and risk warnings. Advertisers must also be certified with Google. |
| Cryptocurrency exchanges and software wallets |
Allowed with limitations |
Google allows ads promoting cryptocurrency exchanges targeting the United States, as long as the advertiser either (a) is registered with FinCEN as a Money Services Business and with a state as a money transmitter or (b) is a federal or state chartered bank entity. Any other local legal requirements must also be complied with, whether at a state or federal level. Advertisers must also be certified with Google. |
| Hardware wallets |
Allowed with limitations |
Google allows ads promoting hardware wallets that are designed to hold the private keys of cryptocurrencies, NFTs or other crypto-based assets, but do not offer additional services such as purchasing, selling, exchanging or trading assets. Any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |
| Cryptocurrency coin trusts |
Allowed with limitations |
Google allows ads promoting cryptocurrency coin trusts targeting the United States, as long as the advertiser has successfully registered under Section 12 of the Exchanges Act using form 10–12g. Reporting requirements under the Exchange Act and any other local legal requirements must also be complied with. Advertisers must also be certified with Google. |