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In the United States, United Kingdom, and Ireland, if you want to run ads using queries related to getting an abortion, you will first need to be certified as an advertiser that either provides abortions or does not provide abortions. If you are not certified, you won’t be able to run ads using queries related to getting an abortion.
Requirements to be certified as an advertiser that provides abortions
You are considered a location-based abortion provider if you provide abortions at your own facilities, including, but not limited to, hospitals, clinics (both abortion clinics and non-specialised clinics) or physician's offices where abortions are performed or abortion pills are directly dispensed.
(For United States advertisers only) You are considered a certified online pharmacy if you provide medication abortions or abortion pills, but do not dispense them to customers at your own facilities. This includes, for example, providers that are authorised to dispense abortion pills by mail following a telemedicine consultation. To qualify for this option, you must be certified with Google per the prescription drug services requirements under Healthcare and medicines policy. Apply here to be certified.
Requirements to be certified as an advertiser that does not provide abortions
You are considered an advertiser that does not provide abortions if you don’t provide abortions at your own facilities. This may include organisations that provide pregnancy tests, ultrasounds, abortion counselling, general abortion information, abortion referrals or that otherwise serve pregnant individuals but do not provide abortions. For the purposes of abortion advertiser certification and disclosure policy requirements, this may also include advertisers promoting non-service-based abortion content – for example, books about abortion or perspectives on abortion.
Depending on how you’re certified, Google will automatically generate one of the following in-ad disclosures for your abortion product or service ads: 'Provides abortions' or 'Does not provide abortions'. The disclosures will show on all Search ad formats and help ensure that these ads transparently provide basic information users need to decide which abortion-related ads are most relevant to them.
Bear in mind that Google has other restrictions for ads related to abortion. Learn more about the other restrictions for ads related to abortion.
How to certify
To run ads using queries related to getting an abortion, apply for certification.
During the certification application process, you’ll be asked to identify if your organisation provides abortions or does not provide abortions. Once the application is submitted, your organisation will be reviewed to confirm the information you provided in the application. You will then be certified as an advertiser that either provides abortions or does not provide abortions, and you will be notified of your certification status. Once certified, you can immediately start running ads using queries related to getting an abortion, and Google will automatically generate the appropriate in-ad disclosure.
Your certification may be removed if at any point your account doesn’t meet policy requirements. In addition, concealing or misstating information about the business, product or service that you’re promoting is not allowed and may subject your account to suspension.
Learn about what happens if you violate our policies.
Requesting an appeal
If for any reason you aren’t approved for the certification you requested, you’ll have the opportunity to appeal. You may submit additional documentation or information to confirm your requested certification status.