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Google requires advertisers to complete identity verification as part of the advertiser verification programme.
For identity verification, advertisers may be required to submit one of the acceptable documents listed below based on the location that their organisation is registered in, or resident in if they are an individual.
Note: The documents required are based on your account type 'organisation' or 'Individual'. You can check your 'Account type' in your Google Ads payments profile via the 'Settings' page for 'Billing & Payments'. If your 'Account type' is 'Individual', but you need to verify as an organisation or vice versa, contact us before starting the verification process. These documents are required for the successful completion of the verification process.
When submitting a government-issued photo ID, ensure that:
- The ID is valid (not expired)
- The image is in colour, not black and white
- The image is clear and well lit
- The image should not be a photocopy
Personal data and documents will not be shared with any third party, as per the Google data protection policy.
Acceptable documents by location
Organisations may be required to provide two different types of documentation for advertiser verification: organisation registration documents and a government-issued photo ID from an authorised representative. Acceptable documents include:
Registration documents:
- Certificate of incorporation or registration
- Extract from commercial register
- Business licence
- Tax certificate
- Passport
- Identification card
- Driving licence
- Permanent residence card
An authorised representative is an admin of the Google Ads account and/or the payments profile paying for the ads. The government-issued photo ID can be issued in any country.
Individuals must submit a Belarusian government-issued photo ID issued as part of the verification programme. Acceptable documents include:
- Passport
- National ID card
- Driving licence