High fat salt sugar food and beverage self-declaration

Google requires advertisers to self-declare ads containing food and/or beverage products that are high in fat, salt and/or sugar (HFSS). This self-declaration is required for all ad formats and assets. With the information you provide, all the creatives within the account will be subject to HFSS food and beverage policy restrictions. Learn more about Google’s HFSS food and beverage advertising policy.

Important note

Google will process your application and change the serving restrictions of accounts. Most applications are reviewed within 3 business days. Some applications, however, may take longer if they require a more complex review. Google will send you an email notification about your self-declaration status once your account is changed., The High Fat Salt Sugar (HFSS) Food and Beverage Policy restrictions cannot not apply to your account until you have received this notification.

* Required field

Contact Name *

End Customer Company Name *

What is the name of the company being advertised? If you belong to an agency, please provide the name of the company that you’re managing the campaigns for. This will help us route your case to the best available agent.

Company name *

Account Login Email ID *

Contact email *

Additional email addresses to copy on this request, separated by a comma

Google Ads Customer ID

If you are an agency or someone who manages multiple Google Ads accounts, please do not enter the Customer ID for your Google Ads Manager Account. Please enter the Customer ID for the individual account. Learn how to find your Google Ads customer ID.

Please use the format xxx-xxx-xxxx

Website(s)

High fat salt sugar food and beverage self-declaration

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