Google Ads API Token Application

Product Overview

FAQ

This form will ask you detailed questions about your API tool design, and will also ask for design documents of your tool. If you don't have these ready, your application will be declined.

There is no rush to apply. Provided that each question has been thoroughly addressed, applications are typically reviewed within three business days, with an initial decision processed soon after, though some complex reviews may take longer. 

Google reserves the right to prioritize reviews to ensure the overall stability of system operations.

Before proceeding, check your API contact email and company type in the Google Ads API Center:

  1. Sign in to your Google Ads manager account.
  2. Click TOOLS & SETTINGS at the top of the page.
  3. Under SETUP, select API Center.
  4. In the Developer Details section, ensure your API contact email and company type are up-to-date.

To reduce the likelihood of miscommunication, a role based, group alias, or distribution list email address (e.g. [email protected] or [email protected]) should be used as your API contact email.

Company type specifically describes how you will use the Google Ads API. If your company type is incorrect, the application process may be delayed.

* Required field

1. My API contact email in the Google Ads API Center is accurate and up-to-date. *
It is required that your API contact email remains up-to-date at all times, as failure to respond to requests or notices from the API team constitutes a violation of Ads API policies and may result in downgrading your status from Standard Access to Basic Access or termination of your API token.
Your Google Ads manager account (MCC) ID is found on the top right corner when you sign in to the Google Ads user interface. Example: 123-456-7890

Please enter a valid Google Ads manager account (MCC) ID.

Example: 123-456-7890

Please leave an active email address or email group alias for the application review team to reach out to you. An email address on your company's domain is preferred (e.g. [email protected] or [email protected]).
Example: [email protected]
4. Do you have an ongoing relationship with a representative at Google? *
Example: [email protected]
You can view sample design documents here.
8. Who will have access to the Google Ads API tool you are creating? *
9. Do you plan to use your Google Ads API token with a tool developed by someone else? *
Add additional field
10. Do you plan to use your token for App Conversion Tracking and Remarketing API? *
Please enter a valid Google Play Store or App Store URL.
Note that a developer token approved for App Conversion Tracking and Remarketing API is not approved for other Google Ads API capabilities, such as reporting and campaign management functionalities. If you plan to also use other Google Ads API capabilities, then you will need to create a separate Manager account and apply for an additional token.
If your tool supports multiple campaign types, separate them with commas (e.g. Search, Performance Max, Display).
12. Which of the following Google Ads capabilities does your tool provide?  *
I acknowledge that all the information above is accurate. *
I accept the Terms and Conditions and acknowledge that my information will be used in accordance with Google’s Privacy Policy. *
https://myaccount.google.com/privacypolicy?hl=$0
Some account and system information will be sent to Google, and support calls and chats may be recorded. We will use this information to improve support quality and training, to help address technical issues, and to improve our products and services, subject to our Privacy Policy and Terms of Service. Translation services may be used in chats and email.
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