Upcoming & recent changes

Update to the Abusing the ad network policy (December 2024)
Updates to Financial products and services policy (January 2025)
Update to Healthcare and medicines policy (December 2024)
Update to personalised ads policy (December 2024)
Update to Gambling and games policy, Brazil (December 2024)
New dating and companionship ads policy and advertiser certification programme (March 2025)
Update to the Misrepresentation: Misleading ad design policy (November 2024)
Update to Healthcare and medicines policy (January 2025)
Update in relation to 'Act for Prevention and Control of Hazards of Fraudulent Crimes' in Taiwan (November 2024)
Update to Customer Match policy (January 2025)
Update to Political content policy (November 2024)
Update to the Personalised ads policy (November 2024)
Sexual health and wellness policy (October 2024)
Update to Political content policy (October 2024)
Update to Google third-party policy (November 2024)
Introducing new verification requirements for certain financial services advertisers (November 2024)
Update to Gambling and Games Policy, Brazil (September 2024)
Update to Gambling and Games Policy (September 2024)
Updates to Gambling and games policy (September 2024)
Update to Alcohol policy (September 2024)
Update to Google Ads Financial products and services policy (September 2024)
Update to Local Services Policy (November 2024)
Update to Circumventing systems policy (November 2024)
Updates to Gambling and games policy (August 2024)
Updates to Gambling and Games Policy (August 2024)
Updates to Financial products and services policy (September 2024)
Update to Political content policy (August 2024)
Update to Limited Ad Serving Policy (September 2024)
Update to Sexual content policy: Mature cosmetic procedures (September 2024)
Update to Healthcare and medicines policy (July 2024)
Update to Healthcare and medicines policy (September 2024)
Update to Gambling and Games Policy (July 2024)
Updates to Gambling and games policy (July 2024)
Updates to Gambling and games policy (July 2024)
Update to our policy on disclosure requirements for synthetic content (July 2024)
Updates to Healthcare and medicines policy (August 2024)
Update to Healthcare and medicines policy (June 2024)
Update to Political Content policy (July 2024)
Updates to Gambling and games policy (June 2024)
Update to advertiser verification programme (June 2024)
Updates to Healthcare and medicines policy (June 2024)
Google click tracker certification programme update (May 2024)
Update to Political Content policy (May 2024)
Update to Advertiser Verification Programme (May 2024)
Update to Google Ads Editorial Policy (May 2024)
Updates to Gambling and Games Policy (May 2024)
Update to functionality of suspended Google Ads accounts (June 2024)
Update to Other restricted businesses: Event ticket sale (June 2024)
Update to Gambling and Games Policy (May 2024)
Update to inappropriate content policy (May 2024)
Update to Political Content policy (April 2024)
Updates to Healthcare and medicines policy (May 2024)
Updates to Gambling and games policy (March 2024)
Updates to Healthcare and medicines policy (March 2024)
Updates to Gambling and games policy (May 2023)
Update to Misrepresentation policy (March 2024)
Updates to Gambling and games policy (February 2024)
Update to Political Content policy (February 2024)
Update to Political Content policy (February 2024)
Updates to Gambling and games policy (February 2024)
Update to Financial products and services policy (January 2024)
Update to Other Restricted Businesses policy (February 2024)
Updates to Gambling and games policy (February 2024)
Update to Inappropriate content policy (February 2024)
Updates to Gambling and games policy (January 2024)
Updates to Gambling and games policy (December 2023)
Update to Advertiser verification programme (December 2023)
Update to Advertiser verification programme (December 2023)
Updates to Cryptocurrencies and related products policy (December 2023)
Updates to Gambling and games policy (December 2023)
Updates to Gambling and games policy (December 2023)
Update to Google Ads UK Financial Services Verification (February 2024)
Update to Political Content policy (December 2023)
Update to Location asset requirements (December 2023)
Updates to our child and teen ads policies (December 2023)
Updates to Gambling and games policy (November 2023)
Update to Gambling and games Policy (November 2023)
Update to the Personalised ads policy (February 2024)
Update to Click tracker certification program (November 2023)
Update to Gambling and Games Policy (November 2023)
Update to Gambling and games policy (November 2023)
Update to Other restricted businesses policy (November 2023)
Update to Gambling and games policy (November 2023)
Update to Misrepresentation policy (November 2023)
Update to Political content policy (November 2023)
Update to Local Services platform policies (November 2023)
Update to Restricted ad formats and features policy (October 2023)
Update to Political content policy (October 2023)
Updates to Healthcare and medicines policy (October 2023)
Updates to Political content policy (September 2023)
Update to Political content policy (September 2023)
Update to Political content policy (September 2023)
Update to Restricted ad formats and features policy (September 2023)
Update to the account suspension appeals process (September 2023)
Updates to Gambling and games policy (August 2023)
Updates to Cryptocurrencies and related products policy (August 2023)
Update to Google Ads policies (August 2023)
Updates to Financial products and services policy (August 2023)
Updates to Financial services advertising in Italy and Türkiye (August 2023)
Updates to Gambling and games policy (August 2023)
Update to YouTube ad requirements (August 2023)
Updates to Healthcare and Medicines policy (August 2023)
Update to Legal Requirements policy (August 2023)
Update to Restricted ad formats and features (August 2023)
Update to business information requirements (August 2023)
Update to Gambling and Games Policy (July 2023)
Updates to Financial products and services policy (July 2023)
Update to Circumventing Systems policy (July 2023)
Update to Google Ads UK Financial Services Verification (July 2023)
Update to Advertiser verification programme (June 2023)
Update to the Trademarks policy (June 2023)
Update to Healthcare and medicines policy (June 2023)
Update: New ads transparency policy (June 2023)
Updates to Financial products and services policy (May 2023)
Update to Gambling and games policy (June 2023)
Update to our Coronavirus disease (COVID-19) policy and Sensitive events policy (May 2023)
Updates to Gambling and games policy (May 2023)
Updates to YouTube Masthead Ad Requirements (May 2023)
Update to Display & Video 360 Account Level Suspensions (May 2023)
Updates to Gambling and games policy (May 2023)
Update to Political content policy (May 2023)
Update to Legal Requirements policy in Indonesia (May 2023)
Update to Dangerous products or services policy (April 2023)
Updates to the advertiser verification programme (April 2023)
Updates to Gambling and games policy (April 2023)
Update to YouTube Ads (March 2023)
Update to Google Ads Financial products and services policy (March 2023)
Update to Dangerous Products or Services Policy (March 2023)
Update to government documents and official services policy (March 2023)
Updates to Financial products and services policy (April 2023)
Updates to Financial products and services policy (April 2023)
Update to Healthcare and medicines policy (April 2023)
Updates to Financial products and services policy (March 2023)
Update to Abusing the ad network policy (February 2023)
Update to Government documents and official services policy for authorised California car registration entities (February 2023)
Updates to Gambling and games policy (February 2023)
Updates to Gambling and games policy (February 2023)
Update to Abusing the ad network policy (February 2023)
Updates to Financial products and services policy (February 2023)
Update to Government documents and official services policy (Jan 2023)
Update to Destination Requirements Policy (January 2023)
Clarification to Advertiser Verification (December 2022)
Update to Ads Policy Requirements (December 2022)
Update to Dangerous Products and Services and Healthcare and Medicines (December 2022)
Update to Political content policy (February 2023)
Clarification to Circumventing Systems Policy (December 2022)
Update to Political Content policy (February 2023)
Update to Display & Video 360 Account Level Suspensions (December 2022)
Updates to Financial products and services policy (January 2023)
Updates to Financial products and services policy (January 2023)
Updates to Gambling and games policy (November 2022)
Notice of changes to Government documents and official services policy in March 2023 (November 2022)
Update to Political content policy (October 2022)
Updates to Gambling and games policy (September 2022)
Update to Unavailable Video policy [October 2022]
Business Information (October 2022)
Updates to Gambling and games policy (October 2022)
UK financial services policy update (December 2022)
Financial Services Advertising in France, Germany, Indonesia and Spain (October 2022)
Financial Services Advertising in Brazil, India and Portugal (October 2022)
Updates to YouTube Masthead (Ad Requirements) (September 2022)
Update to Destination Requirements Policy (August 2022)
Updates to Gambling and games policy (August 2022)
Update to Political Content policy (September 2022)
Updates to Gambling and games policy (August 2022)
Financial Services Advertising in Brazil, India and Portugal (August 2022)
Update to Political Content policy (August 2022)
Update to Advertiser verification programme (July 2022)
Financial Services Advertising in Australia, Singapore and Taiwan (June 2022)
Update to Abortion certification and disclosures policy (July 2022)
Update to Political Content Policy (June 2022)
Updates to YouTube Masthead (Ad Requirements) (June 2022)
Update to Gambling and Games Policy (June 2022)
Update to Dangerous and Derogatory policy (June 2022)
Limitations to serving of keywords under review (June 2022)
Ad-serving protections for Teens (August 2022)
Update to Advertiser Verification Programme (May 2022)
Updates to Gambling and games policy (May 2022)
Updates to enforcement procedures for repeat violations (Apr 2022)
Updates to Gambling and games policy (May 2022)
Update to Advertiser verification programme (April 2022)
Updates to Political Content Policy (May 2022)
Updates to Financial products and services policy (July 2022)
Update to Healthcare and medicines policy (July 2022)
Update to Inappropriate Content (April 2022)
Updates to Gambling and games policy (March 2022)
Update to Sensitive Events Policy (March 2022)
Update related to Russian ads
Update related to Ukraine (March 2022)
Updates to Sensitive Events Policy (February 2022)
Update to European Union user consent policy (May 2022)
Update to Gambling and Games Policy (March 2022)
Update to Legal Requirements Policy (February 2022)
Update to Gambling and games Policy (February 2022)
Update to Destination requirements Policy
Update to Gambling and games Policy (February 2022)
Updates to Google’s Advertiser Verification Programme (March 2022)
Update to Advertiser Identity Verification Policy (January 2022)
Updates to Gambling and games policy (January 2022)
Updates to Gambling and games Policy (January 2022)
Updates to Political Content policy (February 2022)
Update to Advertiser Identity Verification policy (January 2022)
Update to Political Content policy (January 2022)
Update to Financial products and services policy (January 2022)
Masthead format requirements (September 2024)
Update to Standard Contractual Clauses (SCCs) (October 2021)