Create a Dynamic Search Ad

How to create a new Search campaign with a Dynamic Ad Group in your Search campaign

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop down in the section menu.
3. Click Campaigns.
4. Click the plus button , then select New campaign.
5. Select one or more goals for your campaign. Or, click Create a campaign without a goal to continue without goals.
   1. Optional: Under “Select the results you want to get from this campaign,” select the check box next to the actions you want customers to take after viewing your ad (for example, website visits, phone calls, or app downloads). Enter relevant details.
6. Select Search as your campaign type.
7. Select any results you want to get from the campaign.
8. Click Continue.
9. Under "Bidding," choose an automated bid strategy if you want Google to optimize your bids. We recommend the target CPA option.
10. Name your campaign and enter the locations you want to target, languages you want to use, and your budget.
11. Enter your bid limit (optional).
12. Click Save and Continue to continue onto the next stage.
13. Review your campaign settings and click Publish campaign.
    1. After you've created your new Search campaign, click the Settings tab on the "Campaign" page.
    2. On "Settings" page, select Dynamic Search Ads setting.
    3. Enter your website domain and select your website language.
    4. Click Save.

How to create a Dynamic ad group

1. For the Ad group type, select the Dynamic option (default).
2. Name your dynamic ad group.
3. Decide how you’d like to target your ads. If you’re unfamiliar with dynamic ad targets, we strongly recommend reading About targets for Dynamic Search Ads. We recommend starting with:
   • Landing pages from your standard ad groups category: All webpages that you’re currently running search ads against, across all of your accounts. This targeting option makes it easy to increase traffic on the webpages you’re already using as landing pages in existing ad groups and campaigns. We recommend this target for users that are new to Dynamic Search Ads.
   • Other categories: Sets of landing pages organized by theme. You decide which sets of pages to target, how to group similar pages, and the level of granularity. If your site is completely new to Dynamic Search Ads it may take up to 24 hours for categories to show.
   • URL_Equals: You can target specific URLs. This is a simple way to target individual pages. However, it can limit your reach if you want to get incremental traffic.
4. If you’re not using automated bidding, adjust your bid based on the value of each specific target to your business. Bid adjustments can help you steer when and where your ad is shown. You can set these adjustments to increase or decrease your dynamic ad target bids by a percentage. Learn About bid adjustments.
5. Click Save and continue.

How to create your ads

You can have more than one Dynamic Search Ad, which means you can collect data on which ad is most effective. Here’s how to add Dynamic Search Ads to a Dynamic ad group:

1. Click New ad.
2. Select Dynamic Search Ad.
3. Your Dynamic Search Ad headline, final URL, and display URL will be dynamically generated, so just enter your description text.
4. Click Save and Continue.

Add or remove a bid adjustment on the Search network

1. In your Google Ads account, click the Campaigns icon .
   • Click the Audiences, keywords, and content drop down in the section menu to select Locations, Ad schedule, Audiences, Content, Placements, Demographics, or Advanced bid adjustments.
   • To reach Devices, click the Insights and reports drop down in the section menu and click When and where ads showed.
2. Clicking Advanced bid adjustments opens the Interactions page, where you can set your bid adjustments for calls, audiences, or demographics.
3. Select the row you’d like to adjust, and click the pencil icon under the “Bid adj.” column. If you want to set bid adjustments for Devices, you also have the option to choose an ad group.
4. Choose “Increase” or “Decrease” from the drop-down, and enter a percentage. To remove a bid adjustment, delete the value in the field.
5. Click Save.

Add or remove a bid adjustment on the Display network

1. In your Google Ads account, click the Campaigns icon .
2. Click Audiences, keywords, and content.
   • To adjust your bids for specific demographic groups, click on the desired group after clicking Demographics and continue from step 3.
   • To adjust your bids for Placements, click on "Manual" and continue from step 3.
3. Click the campaign or ad group you’d like to change.
4. Select the row you’d like to adjust and click the pencil icon under the “Bid adj.” column. If you’d like to change multiple rows, click the boxes before clicking the pencil icon.
5. Choose “Increase” or “Decrease” from the drop-down, and enter a percentage. To remove a bid adjustment, delete the value in the field.
6. Click Save.