[UA] Understanding google[referral] [Legacy]

You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

Not all referrals from Google.com domains come through organic search or Google Ads ad listings. Referrals may come from a variety of sources, including Google Groups posts, or static pages on related Google sites. Such sessions are tagged as [referral] instead of [organic] or [cpc].

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