The following table gives you side-by-side lists of configurations and features associated with reporting views in Universal Analytics and the same or similar configurations and features in Google Analytics 4 properties.
In some cases, the settings have moved from view settings in Universal Analytics to property settings in Google Analytics 4 properties. In other cases, similar, improved features have been introduced or there is no current analogous feature in Google Analytics 4 properties.
Links are provided to the documentation for each version of Analytics or to the location in the Analytics interface where you can find the same settings.
| Universal Analytics view-related features | Same/similar features in Google Analytics 4 |
|---|---|
| Website URL: View settings | Website URL: Web data-stream settings |
| Timezone: View settings | Timezone: Property settings |
| Default page: View settings | No option |
| Exclude URL Query Parameters: View settings | No option |
| Currency: View settings | Currency: Property settings |
| Bot filtering: View settings | Bot filtering: Bot-traffic exclusion |
| Modeling settings > Enable Data-Driven Models (360 only) | Attribution modeling |
| Site search settings | Send a search event each time a user searches on the site. |
|
User management for views |
Since Google Analytics 4 properties do not include views, user access and permissions are handled at the account and property levels. |
| Goals |
key events are defined for the property, whereas in Universal Analytics, goals are defined at the view level. |
| Content grouping |
No option in user interface |
| Filters |
Event modifications and custom events
Create subproperties (360 only)
|
| Default Channel Grouping | Default Channel Grouping |
| Manage brand terms | No option |
| Ecommerce setup |
No need to enable ecommerce reporting in the UI. Monetization reports are provided by default as part of the Life cycle collection in the left navigation. |
| Calculated metrics | No option |
| Segments | |
| Annotations | No option |
| Custom Channel Groupings | Custom Channel Groups |
| Custom alerts | Custom Insights |
| Scheduled email |
No option An alternative approach is to send scheduled emails of Looker Studio reports. |
| Share assets | No option |