[GA4] Mini guides: Explorations

[GA4] Identify what your visitors search for

Identify what your visitors search for

  1. Go to Explore and choose a blank exploration.

  1. Click + next to DIMENSIONS, then the drop-down button next to “General”. Next, choose "Search term", then click Confirm.
Note: You can also find variables by manually entering or typing the variable in the search bar.

  1. Click + next to METRICS and the drop-down button next to “User”, then choose "Active users". Next, select the drop-down button next to “Event” and choose "Event count", then click Confirm.

  1. Drag “Search term” into the Rows area.

  1. Drag "Active users" and "Event count" into the Value area.

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