Dimension Attribution Source platform The platform where you manage buying activity (such as where budgets, targeting criteria, and so on are set). Examples include:
- 'Google Ads' (traffic from Google Ads marketing activity)
- 'Manual' (traffic that isn't from Google media marketing activity)
- 'SA360' (traffic from Search Ads 360 marketing activity)
- 'SFMC' (traffic from Salesforce Marketing Cloud marketing activity)
- 'Shopping Free Listings' (traffic from Google Merchant Center marketing activity)