A landing page is the first page a visitor sees when they arrive on your website. A landing page can be any page on your website (such as your homepage, product pages, sign-up forms, blog posts, or any other page) where users initially land.
The Landing page report shows the first page that visitors land on when they visit your website and how many visitors land on each page. Google Analytics counts any page that has been visited at least once within the specified date range and has the Google tag correctly installed on it.