[UA] AdSense reports [Legacy]

You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

When you link your AdSense and Analytics accounts, you can access two reports to help you analyze your AdSense performance in conjunction with other GA data about your site.

In this article:

AdSense Overview

Use the AdSense Overview report to get a high-level summary of key AdSense metrics. By default, the graph in the report displays the daily total AdSense revenue for your site. Use the graph to compare metrics. The table below lists 10 AdSense metrics. Click any metric to see the daily values. On the page for that metric, the line graph and bar chart display daily values. Use the Trending menu to display the page for a different metric.

AdSense Pages

The AdSense Pages report provides data about which pages on your site contributed most to your AdSense revenue. By default, the graph displays the daily total AdSense revenue for your site; the table displays total revenue metrics for the date range distributed by page.

AdSense Referrers

With the AdSense Referrers report, you can find out which domains that sent traffic to your site contributed most to your AdSense revenue. The graph displays the daily total AdSense revenue for your site; the table displays total revenue metrics for the date range distributed by referring domain. In the table, click a domain name to see revenue metrics per referring page. Above the table, click the different Viewing options to see statistics by source and medium.

Access the AdSense reports

To see the AdSense reports in Analytics:

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Select Behavior > Publisher.

For more information on AdSense please refer to the following articles:

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