You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.
Universal Analytics refers to the previous generation of Analytics. This was the default property type for websites prior to October 14, 2020. Learn more.
If you’re not already using gtag.js, we strongly recommend you retag your site to use it. The following are being deprecated:
- analytics.js
- ga.js
- urchin.js
- WAP/server-side snippets
- YT / MO
- Custom variables
- User defined variables
