Reading list
Notes
The Multi-Channel Funnels reports are generated from key event paths, which contain the sequences of visits that lead up to each key event and transaction. By default, only interactions within the last 30 days are included in key event paths, but you can adjust this time period from 1 to 90 days using the “Lookback Window” selector at the top of each Multi-Channel Funnels report.
The Assisted Key Events report summarizes the roles and contributions of your channels.
- The Assist metrics summarize the number and monetary value of sales and key events that a channel assisted.
- The Last Click metrics show key events and revenue that the channel closed or completed.
- The First Click metrics show the number and value of sales and key events a channel initiated.
In the Assisted Key Events report, you’ll see a ratio of assisted key events to last click or direct key events for each channel. This ratio summarizes a channel’s overall role in the key event process.
- A value close to 0 indicates that a channel completed more sales and key events than it assisted or initiated.
- A value close to 1 indicates that the channel equally assisted and completed sales and key events.
- The more this value exceeds 1, the more the channel assisted sales and key events.
The Top Key Event Paths report shows all of the unique sequences of channel interactions that led to key events, as well as the number of key events from each path, and the value of those key events. The Time Lag report shows how many days pass between the first interaction and last interaction for your users’ key event paths. This can give you insight into the length of your online sales cycle.
The Path Length report breaks out your key events by the number of channel interactions contained in your users’ key event paths. This can tell you how many times a user typically returns to your site before converting.