[UA] Event (Universal Analytics) [Legacy]

You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

In Universal Analytics, an event is a type of hit used to track user interactions with content. UA events have a category, action, and label. To learn about Google Analytics 4 events instead, read this article.

Related resources

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Post to the help community Get answers from community members
Contact us Tell us more and we’ll help you get there
true
learning path
Choose your own learning path

Check out google.com/analytics/learn, a new resource to help you get the most out of Google Analytics 4. The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord, Blog, YouTube channel, and GitHub repository.

Start learning today!

Search
Clear search
Close search
Google apps
Main menu
721875320591970793
true
Search Help Center
true
true
true
true
true
69256
true
false