[GA4] Create an organization

You create and manage organizations in Google Marketing Platform Home. Platform Home is available to both Analytics 360 and Analytics Standard accounts at marketingplatform.google.com/home.

Learn more about the Platform Home interface.

Learn more about managing users and product accounts in Platform Home.

You need the role of either Org admin or User admin in Google Marketing Platform to create an organization.

Create organizations

To create an organization from your Analytics account:

1. Open the organization and account links at the top of any Analytics page.

   

2. Click Visit Platform Home.

   

3. Click Administration > Organizations > Create organization.
4. Enter a name for the organization, for example, your company name.
5. Select the product accounts you want to link to the organization:
   • Click .
   • Select each account you want to link, and click SELECT.
6. Click CREATE.

Information in the Google Marketing Platform documentation is generally applicable to managing organizations for Standard accounts, with the exception of information related to billing, and Sales Partners and their clients.