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This feature is only available in Analytics 360, part of Google Marketing Platform. Learn more about Google Marketing Platform. |
Explorations is a free, fast, and flexible user-centric analysis tool for Google Analytics 360 customers that helps you explore, discover, compare, and act on your audiences.
Quick Tips: Introduction to Advanced Analysis
What can I do with Explorations?
Explorations lets you dig into your Google Analytics data to uncover insights and turn them into actions. You can bring in data from other other Google Marketing Platform products, as well as from Google Ads.
Explorations lets you easily configure and switch between a number of exploration techniques. You can drill down into the data, sort and refactor it, add and remove dimensions and metrics quickly and easily. Use filters and segments to hone in on the data that's most relevant to you.
Once you've discovered interesting data sets, you can export them as Google Analytics segments or audiences. You can share your explorations with stakeholders throughout your organization and beyond. You can also export the data for use in other tools.
How Explorations works
Explorations groups your saved work in the Explorations section. The Explorations section makes it easy to find all the explorations you've created, or that have been shared with you. You can get started quickly by opening one of the exploration templates.
An exploration consists of one or more tabs, each of which can display your data using a specific exploration technique.
Techniques govern the way data is analyzed within the tab. These techniques offer enhanced functionality over similar techniques available in standard Google Analytics.
Explorations currently supports the following techniques:
Free-form explorations present your data in a familiar crosstab layout. You can also apply several different visualization styles in a free-form exploration, including bar charts, pie charts, and line charts. Learn more.
Funnels visualize your users' journeys through your site or app. Use funnels to optimize your user experience and identify over- or under-performing audiences. Learn more.
The Segment overlap technique uses Venn-style diagrams to show how different user segments relate to each other. Use this technique to identify new segments of users who meet complex criteria. Learn more.
Variables are the set of dimensions, metrics, and Google Analytics segments you can use in your exploration. You can easily add and remove these variables, as well as switch between Analytics views and adjust the time frame of the exploration in the Variables panel.
Settings are the variables currently used in the selected exploration technique. Add new variables to the settings by dragging or double-clicking the ones you want in the Variables panel. Settings also include filters and other configuration options specific to the current technique.
Limits of Explorations
Explorations is subject to the following limits:
- Explorations is only available to Analytics 360 customers.
- You can create up to 200 individual explorations per view per user.
- You can create up to 100 shared explorations per view.
- You can import up to 10 segments per exploration.
- Explorations is subject to the same sampling limits as Google Analytics 360.
