[GA4] User properties

User properties are attributes that describe groups of your user base, such as their language preferences or geographic locations. You can use user properties to define audiences.

For example, you can set a user property called favorite_food, which you can use to record each user's favorite food. You can use the data to segment users by their favorite food.

User Properties in Google Analytics

To report on the data you collect through user properties, create user-scoped custom dimensions. Google Analytics defines some user-scoped dimensions (e.g., Age and Language) for frequently defined user properties.

Set user properties

Was this helpful?

How can we improve it?
true
Search
Clear search
Close search
Google apps
Main menu
5381116810759789289
true
Search Help Center
true
true
true
true
true
69256
true
false