Use the Conversion path length report to understand the distribution of the count of touchpoints your customers take to conversion.
In this article:How to use the report
Access the report
- Sign in to your Attribution project at https://analytics.google.com/analytics/attribution.
- Go to Explore > Conversion path length.
Select date range and conversion types
Start by selecting a date range from the date picker drop-down menu at the top of the report (1, in the map above). Then select one or more conversion types from the drop-down menu (2, above). The default selection is All conversion types.
Choose which touchpoints to show
By default, the report shows all touchpoints, excluding direct visits. Click Edit report to include direct visits (3, above).
Export
Click the download icon 
Understand the data
The Conversion path length report shows you how many clicks users take to complete conversions. The top row of the report provides an overview of how the selected conversion types are performing. It shows:
- Average number of Clicks to conversion
- Total number of Conversions
- Total Revenue.
The report is sorted by ascending Clicks to conversion. It displays a maximum path length of 100 clicks. For each path length, you see:
- Conversions, followed by the percentage of total conversions
- Revenue, followed by the percentage of total revenue
- a bar chart visualizing the percentage of total conversions and the percentage of total revenue.
