You need the Editor role at the Attribution project level to edit the project configuration.
In this article:Update project name or time zone
Time zone changes take effect immediately but are not retroactive. Because historical data remains unchanged, you may see reporting inconsistencies when you select a past date range.
To update the project name or time zone:
- Sign in to your Attribution project at https://analytics.google.com/analytics/attribution.
- Use the drop-down in the top navigation bar to navigate to the desired project.
- Click Configure > Project settings in the left-hand navigation.
- In the Project details section, click the edit icon .
- Make your desired changes to the account name or time zone.
- Click Save.
Change the lookback window
The lookback window determines how far back in time an event is eligible for attribution credit. For example, a 30-day lookback window will result in fractions for January 30 conversions being attributed only to touchpoints occurring from January 1-30.
The lookback window applies to all attribution models and all conversion types. Changes to the lookback window apply going forward.
To update the lookback window:
- Sign in to your Attribution project at https://analytics.google.com/analytics/attribution.
- Use the drop-down in the top navigation bar to navigate to the desired project.
- Click Configure > Project settings in the left-hand navigation.
- In the Lookback window section, click the edit icon .
- Select a lookback window of 30, 60, or 90 days. 30 days is the recommended lookback window.
- Click Save.