You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.
This article is about site content reports in Universal Analytics. See the following resources for similar information related to Google Analytics 4:
- For information about using Explore to view site content metrics Google Analytics 4, go to [GA4] Explore playbook.
- For information about the Landing page report in Google Analytics 4, go to [GA4] Landing page report.
The Site Content reports include the following:
- All Pages: engagement metrics for each page on your site.
- Content Drilldown: engagement metrics for directories and pages on your site.
You can drill into directories to see subdirectories and individual pages. - Landing Pages: Acquisition, behavior, and conversion metrics for the landing pages on your site.
See whether your landing pages are engaging users and contributing to conversions the way you expect. - Exit pages: exit metrics for the last pages users open on your site.
See if users are exiting your site from the pages you expect (e.g., a checkout page).
