Audience reports You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics. The articles in this section explain how to investigate the composition and behavior of your audience, and how to configure and implement additional audience-related features.Audience [Legacy][UA] Active Users [Legacy][UA] Lifetime Value [Legacy][UA] User Explorer [Legacy]Audiences in Analytics[UA] Session Quality [Legacy][UA] Conversion Probability [Legacy]Demographics and Interests [Legacy]Cohort Analysis [Legacy][UA] About cohorts [Legacy][UA] The Cohort Analysis report [Legacy]Benchmarking [Legacy][UA] About Benchmarking [Legacy][UA] Enable Benchmarking [Legacy][UA] Benchmarking reports [Legacy]Users Flow [Legacy][UA] Analyze your data with Users Flow [Legacy]User-ID and Cross Device [Legacy]User-ID feature set up [Legacy]User-ID views and Cross Device reports [Legacy]