About Universal Analytics (UA)Set up, upgrade, and usage guidelines for UA[UA] About Universal Analytics[GA4] See if you use Universal Analytics[UA] Universal Analytics usage guidelines[UA] Security and privacy in Universal AnalyticsAccount settings and configuration for UA[UA] Session and campaign timeout handling[UA] About organic-search sources[UA] Referral exclusions[UA] Search term exclusionsUser-ID and Cross DeviceUser-ID feature set upUser-ID views and Cross Device reports