Multi-Channel Funnels Attribution [Legacy] You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics. [UA] Overview of Attribution modeling in MCF [Legacy][UA] About the default MCF attribution models [Legacy][UA] About the MCF Model Comparison Tool [Legacy][UA] Cost data and the MCF Model Comparison Tool [Legacy]Multi-Channel Funnels Data-Driven Attribution [Legacy]