What's new on November 18, 2024
Review this article to learn about the latest features and enhancements for Authorized Buyers.
Coming soon
Updates to Cookie Matching Response Rate Throttling
We'll soon re-enable cookie matching response rate throttling, meaning that we’ll start actively monitoring response rates and reduce the number of opportunities sent to buyers who fall below the 90% response threshold. Learn more about how cookie matching is supported in Cookie Matching | Real-time Bidding | Google for Developers.