What's new on July 1, 2024
Review this article to learn about the latest features and enhancements for Authorized Buyers.
Other product or Help Center updates
Data Transfer to sunset
Data Transfer for Authorized Buyers will sunset on August 30, 2024. Please contact us if you have additional questions.
Coming soon
Improvements to Tag ID population in app requests for Open Bidding and SDK Bidding
Open Bidding and SDK Bidding buyers will soon see improvements to identifiers populated via tag ID in OpenRTB requests for app traffic. The presence of tag ID helps bidders better identify publisher inventory slots and this launch will now close the gap in support for consistent inventory identifiers in app requests to bidders on OpenRTB.