Bidders and buyers are two terms you encounter frequently when using Authorized Buyers. This article defines each term and explains when they’re used.
Buyer
The term "buyer" describes any buy-side customer of Authorized Buyers. Buyer is the umbrella term that describes the following three buyer types:
Buyer Types
|
Type |
Dependent on another buyer? |
Accesses RTB UI/API? |
Accesses bid request/ bid response API? |
Who is billed on its behalf? |
Who bids on its behalf? |
|---|---|---|---|---|---|
|
Bidder |
No |
Yes |
Yes |
Self |
Self |
|
Child Seat (Authorized Buyers only) |
Yes; is a sub-account under a single "bidder", which is a buyer of type Bidder |
Yes |
No |
The bidder |
The bidder |
|
Client Access (Authorized Buyers only) |
Yes; has a "sponsor", which is a buyer of type Bidder or Child Seat |
UI only; no API |
No |
The bidder of the sponsor |
The bidder of the sponsor |
|
Agency seats (Authorized Buyers only) |
No; an account that spans across multiple "bidder" accounts, which is a buyer of type Bidder |
UI only; no API |
No |
The different bidders |
The different bidders |
Buyer IDs
Your Buyer ID is your Account ID, which is the unique number used to identify your Authorized Buyers account. Ad Manager publishers use your Buyer ID to initiate programmatic direct negotiations with you.